Stretching the marketing dollar can be a daily battle and with the continuous tussle for PPC in particular, you’ve probably had your share of challenging issues and questions. How do you prioritize your marketing dollars? When should you think about moving your marketing budget around? How do you handle “micro-managing” of your PPC accounts? Should you hire an agency for PPC marketing, an in-house staff member, or go the automated path?
Digital advertising experts from Hanapin, Searchforce, and Cabela’s talk marketing and contend their daily power struggles from their each unique perspectives, which cover every facet of the industry: an agency, in-house team, and automation software.
You’ll get expert-level PPC tips like:
*How to be a successful gladiator for your PPC accounts
*Insight into the different perspectives of PPC marketing
*How the market landscape can affect your PPC budgeting decisions
*How to tackle “micro-managing” of a PPC budget
Prepare for the ultimate battle of insights, tips, and expert-advice!