DoubleClick Search Smart Bidding – Machine learning-driven bid optimization

DoubleClick Search Smart Bidding - Machine learning-driven bid optimization



Smart Bidding in DoubleClick Search is built on Google’s deep expertise in machine learning and automation. Smart Bidding factors in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels to help you get more from your marketing budget across engines.

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