Ad Spend: Retargeting & PPC Marketing Best Practices for Brands
Here are some key takeaways from the Ad Spend: Retargeting & PPC Marketing Best Practices for Brands panel:
–PPC is a cost model and retargeting is a tactic
PPC means pay-per-click and retargeting is a strategy where a brand can use ads to re-engage with people who have already bought a product from thee brand or are interested in buying.
–Retargeting should have a higher conversion rate
Since retargeted ads go to customers who have already purchased or are interested in purchasing from you then the chances of that customer converting is much higher.
–Add captions to your video ads
Only 30% of Facebook videos have sounds so it’s important to include captions in your video ads. Adding captions to your videos has a chance of increasing your CTR and overall conversion rate.
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