Digital marketing agencies create content in lots of different forms, we do this to get traffic to somewhere or get exposure. In the past TV, print advertising like flyers, billboards etc ruled the world! However these days we spend a lot of time on the internet, we shop, talk to friends, read books, play games, watch movies, heck we even date online too! So content marketing has taken a massive role in brand development for sites online.
Content marketing is one of the most popular methods of marketing. However, that means marketers want to put out information that’s eye-catching and put out at the right time. That sometimes means we’re putting content out that is treading on other people’s creativeness.
So how can us marketers stay responsible and produce fresh content without stepping on anyone’s toes?
Let’s Discuss Intellectual Property
Well, basically intellectual property means that we legally recognize a creation belonging to a particular person.
How the Digital Marketing Agency has Changed the Face of IP
In today’s digital age, IP is a balancing act and a very fine one at that. We need to make sure we’re balancing the rights of the inventor and the interest of society.
What is Public Domain?
So there is a thing called Public Domain which basically means any creative work where IP doesn’t apply is public domain.
How Do You Avoid Stealing Property When Creating Content?
Really content marketing is involving content that is already published. The goal is to research different sources and make something new. So take something from source A, something from source B and C and you’ve got a nice new fancy piece! An author who writes about top selling guitars doesn’t own the concept but he does own that article. This basically means you can read that information, combine it with other resources and make something new but on the same topic.
Create distinctive ideas every time you public a piece and you’ll be doing a good job at Content marketing. No one wants to see regurgitated content or spun articles etc and if you do you better do a better job!
You need to be careful but to be honest I’ve found that it’s better to say sorry than ask for permission. Take that advice with a pinch of salt, if it’s going to tarnish their brand massively then you’ll certainly be sued. If you did run into legal problems with intellectual property or other people using your creative content you can have a look into companies like Goodwin Law
As long as you’re writing or producing comes ideas that come from your mind and not anyone else’s you’ll be abiding the rules of content marketing.