Advertising on Amazon can be one of the most cost effective ways to aquire new customers.
In this video, we will go over some of the basics you need to know before you begin learning about Amazon PPC or hiring a Amazon PPC Consultant.
We cover the types of Amazon Advertising (Sponsored Products, Amazon Marketing Services, Headline Search Ads). This is a giant topic so we of course can only cover a small piece in this short time span.
We also talk about manual versus automatic campaigns, match types, and ACos (which is how you look at your ROAS or Return on Ad Spend).
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