It’s amazing how often I have conversations with people that focus solely on how they can invest $1 and get back $3 or more in a month or less. Sounds great, of course, but the problem is that every single one of your competitors is likely chasing that same $3, so finding these opportunities and successfully executing them is far more difficult than it seems.
Contrast that with the concept of investing in projects that don’t have a payoff for six months or more. There are far fewer companies willing to do that, but here’s the thing: That’s what makes these opportunities so awesome. Imagine the benefits if you focus your energy in a direction that most of your competition doesn’t have the will to pursue.