It’s very easy to be confused about the difference between SEO and PPC and where you should allocate your marketing budget when first embarking on a Search Engine Marketing (SEM) campaign. Over 85% of Internet users will go to their favorite Search Engine first when looking for services or products, but the majority and its about 94% don’t bother to look past the top 3 search results pages, so Search Engine Marketing (SEM) definitely playing an important part of your l SEO marketing strategy.
What Are PPC and SEO?
Usually with a SEM campaign, Search Engine result pages divided into two main parts: organic SEO results and PPC advertising. Research shows that around 70% of Internet users click on SEO (organic or natural search) results and only 30% of users click on PPC (paid search results).
SEO or Search Engine Optimisation: This is the process or art of making a website achieve the high position on Search Engine search results (SERPS) for given keywords.
PPC or Pay Per click: This is where an advertiser bids on keywords associated with an advertisement to achieve the higher position on Search Engine results pages (sponsored links section) for searches on that keyword.
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