explains the three main web marketing strategies. Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM). SEO Services uses a blend of these strategies to form a well rounded website marketing plan.
There are three main strategies that comprise a balanced web marketing plan. Each tactic has distinct features that make it a valuable asset. SEO Services uses a blend of all three strategies for our clients, and In the next 3 minutes we’ll explain how to choose the best mix of web marketing disciplines for your business.
The three tactics are Search Engine Optimization (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) and the distinctive features of each tactic include Traffic Volume, Visitors, Cost, Visibility, Results, Control, Purpose, and Shopper Type.
Letʼs start with Traffic Volume. SEO yields a high volume of traffic directly to your website. PPC provides a varying number of visitors to your website based on how much money you are willing to spend. SMM traffic is directly related to how often you publish content on your blogs and social networks.
Most of those the hits to your blog and social networks are from returning customers, but SEO and PPC both provide almost exclusively new visitors. Neither the SEO or SMM tactics require any fees per click. The only cost for SEO and SMM are the fees to a marketing agency to create the content and links. PPC marketing requires payment for each click on your ad. Depending on the industry the cost per click can be very high.
SEO is a process that requires a longer period of time before you will see your website on search engines, but PPC and SMM can both be launched and viewed almost immediately. However, SMM is slow to produce results. Both SEO and PPC can provide instant results.
Since SEO is based on search engine algorithms that are subject to change, marketers only have some control on the results. PPC users have complete control on when, where, and how their ads are shown. SMM is fully controlled by the marketer, but since it is based in a social environment, businesses have limited control on how their products are reviewed and interacted with on the social networks.
SEO and PPC are both great engines to drive new sales and leads to your business. SMMʼs purpose is based mainly on branding and communication with new and returning customers.
Finally, SEO and PPC will drive shoppers lower in the sales funnel, which means they will be more likely to make a purchase. SMM typically yields consumers who are just discovering your products or are in the early research stage of shopping. SEO Services employs a blend of each of these marketing tactics to drive new customers to your website to help your business compete on the internet and win.