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Why Google AdWords?
What is Google AdWords and Why Do I Need It?
Every small business owner knows that having a great website is not enough in today’s competitive digital economy. Can Google AdWords help?
How do you stand out from the competition and get more customers to visit your website?
AdWords are the websites listed at the top and down the right side of every Google search. These are the websites that grab the searcher’s attention first. AdWords is where you want your business to be when customers do a Google search for your products or services.
You’ll get fast results. With a well-managed AdWords marketing campaign, your business will move to the top of Google Search results.
You’ll experience increased website traffic immediately. And best of all—the customers who visit your site are those most likely to buy because they are searching for your products and services based on your targeted ads.
You control the budget and decide where your ads appear — locally, regionally, and nationally. There are no surprise costs. You only pay when someone clicks on your ad. You decide how much each click is worth and how much you want to spend each month.
You’ll know when an ad results in a sale and how many new customers you obtain from your AdWords campaign.
You’ll know exactly where those new customers come from and what they do when they visit your website.
That’s because AdWords has Google Analytics built in. Together, these two powerful tools provide an incredible wealth of statistics and data to make your website more profitable.
“Why use AdWords” and “Does Google AdWords Work?” are pretty common keyword phrase searched on Google, which suggests that there are a lot of marketers and business owners out there who have heard about Google AdWords but aren’t sure if and how it can work for them.
AdWords – Google’s enormously successful pay-per-click (PPC) advertising system – can work for almost any type of business.
Using AdWords (or any PPC platform) requires time and money, but thousands of businesses have found that it’s time and money well spent, because AdWords delivers measurable ROI.
Here are three very compelling reasons to use AdWords.
1. AdWords Is Scalable
One of the trickiest challenges for any marketer is finding lead sources that scale – meaning, it doesn’t require five times the effort to get five times the leads.
Google AdWords is highly scalable, which is why some business spend millions of dollars a year on AdWords advertising. If you create an AdWords campaign that is converting at a profitable rate, there is no reason to arbitrarily cap spend on that campaign.
You can increase your PPC budget and your leads and profits will increase accordingly. This makes AdWords highly effective for businesses that need a lot of leads but are short on time and heads.
2. AdWords Is Measurable
Compared to traditional marketing channels like TV and magazine advertising, online marketing is highly measureable, and AdWords PPC is one of the most measurable of online channels.
It’s difficult to make exact measurements in SEO because you can’t always know what actions led to increased or decreased rankings.
In comparison, AdWords is more transparent, providing tons of PPC metrics that allow you to see at a granular level what works and what doesn’t. You can pretty quickly determine if your campaigns are working or returning ROI.
3. AdWords Is Flexible
AdWords provides tons of options so you can customise your campaigns and ads to your particular needs; hyper-targeting the audiences you most want to reach. For example, with AdWords you can:
Specify keyword match types – You can, for example, only display your ad to people who search for an exact keyword you specify, like “Vegas hotels” – filtering out traffic on general terms related to Las Vegas or hotels.
Use ad extensions to display product images, a phone number, and a mega-pack of links to your site, your physical location.
I hope this helped and added value.
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